Ready2reactuk

The ready2reactuk campaign, has been conducted in partnership with Allergy UK, Anaphylaxis UK, BSACI, and the Natasha Allergy Research Foundation. Its aim is to raise awareness about the importance of regularly updating AAIs (Adrenaline Auto-Injectors) among UK consumers. This awareness campaign is based on a consumer survey conducted by IPSOS, which assessed preferences and knowledge related to severe allergies, AAI usage, expiry dates, and public accessibility. Click here to read the full report.