The Allergy Epidemic: Time for a change to make lives better - BSACI

The Allergy Epidemic: Time for a change to make lives better


The British Society of Allergy and Clinical Immunology campaigns on ‘The Allergy Epidemic: Time for change to make lives better’ – a collaboration with ITN Productions Industry News


The British Society of Allergy and Clinical Immunology (BSACI) and ITN Productions Industry News are co-producing a news-style programme on the allergy epidemic raising awareness around the issues of allergic disease to improve the lives of those with allergies.

The number of people living with allergies are on the rise, and it is now estimated 40-50 % of children in the UK will receive an allergy diagnosis with food allergies, hay fever, asthma or eczema. ‘The Allergy Epidemic: time for change for make lives better’  will be a series of engaging films debunking the myths and misinformation, showcasing the latest advancements in the field including key areas of research in allergy prevention and desensitization and will shine a light on the experiences of those living with allergies.

ITN Production’s leading reporters will interview industry experts at the forefront of the profession who are delivering change within the sector, particularly in areas such as food labelling, clearer messaging and information, air quality, as well as research, treatment and provision of care.

Launching at the EAACI Annual Congress in London on June 6th 2020, the world’s largest congress specialising in the field of allergy and clinical immunology, the films will form part of an extensive communications campaign featuring BSACI and professional partners, as well as journalists, writers, bloggers and relevant government departments.

Professor Adam Fox, BSACI President of the British Society of Allergy and Clinical Immunology said: “Sadly people are dying in the UK as a result of their allergies, these deaths could have been prevented had appropriate safeguards been put in place.  Our aim is

to raise awareness of allergies and the impact these have on lives and, and working with patients, bring about change through policy makers.”

Dr Mohamed Shamji, EAACI London 2020 Congress Chair said: “The EAACI has a global membership of over 10,000 allergy and immunology experts. The EAACI Congress in London will provide and excellent platform to work together with the BSACI and tackle the unmet needs in Allergy in the UK.”

Dr Helen Brough, EAACI London Congress Co-Chair and EAACI Paediatric Section Chair said: “This year, the EAACI Annual Congress provides a unique opportunity to join health professionals managing allergies with members of the public and their families living with allergic conditions. Through an exciting joint collaboration between the BSACI and EAACI we will deliver an exciting programme with the latest evidence on prevention and management of food allergy and asthma and the steps being taken to implement this through increased awareness, patient engagement, and policy change.’

Elizabeth Fisher-Robins, Head of ITN Productions Industry News said: “We’re delighted to be partnering with the British Society of Allergy and Clinical Immunology to produce a programme highlighting the issues of allergic disease and the work being done across the UK to improve patient outcomes.  We hope the films will provide a platform to stimulate discussion and advance solutions and policy.”


For more information, or to participate in the programme, please contact Tamsin Luck, Programming Director, Industry News at ITN Productions, on 0207 430 4818 or [email protected].

About ITN Productions Industry News

ITN Productions Industry News produces bespoke creative and commercial content for broadcasters, businesses, brands, rights holders and digital channels. Industry News forms part of this offering and is a communications tool for leading industry bodies and national associations produced in a broadcast news-style programme format, including interviews, news items and sponsored editorial profiles. For more information visit:

About the British Society of Allergy and Clinical Immunology

The BSACI began life as a small interest group for allergists but we have grown to become a major force in medicine in the UK with over 900 members working across many medical specialities including allergy, immunology and paediatrics, ENT, dermatology and respiratory medicine.

The BSACI is the national, professional and academic society which represents the specialty of allergy at all levels. Its aim is to improve the management of allergies and related diseases of the immune system in the United Kingdom, through education, training and research. One of the BSACI’s main activities is the formulation of National Guidelines for use by allergy specialists. The process used by the BSACI to develop these guidelines has been accredited by NICE.  For more information visit: